Ben & Jerry’s debuted Monday a product on its website packaged like its ice cream, but tailored for dogs.
The ice cream company said Monday it’s introducing a line of frozen dog treats. Doggie Desserts will be sold in 4-ounce cups, cost is $2.99 and $4.99 for a four pack the flavors are Rosie’s Batch, made with pumpkin and mini cookies, and Pontch’s Mix, made with peanut butter and pretzel swirls.They will go on sale in U.S. groceries and pet stores later this month.
Since dairy in their regular ice cream isn’t safe for dogs to eat because it can lead to digestive issues, developers substituted that ingredient with sunflower seed butter, which is safe for dogs, but kept some other ingredients used in Ben & Jerry’s regular ice cream such as sugar, coconut oil and wheat flour.
Ben & Jerry’s will also market other products for dogs on its website, such as an ice cream cone plush toy.
“People are at home and they’re looking for some sort of additional comfort and ice cream, specifically Ben & Jerry’s, is one of those go-to comfort foods,” said Lindsay Bumps, a Ben & Jerry’s marking specialist.
“This is an opportunity for people to treat their dogs as they’re treating themselves when they grab a pint off the shelf,” she said.